Archive for March 11th, 2013

March 11, 2013

CRC Gets Professional Marketing Campaign Support

by lewwaters

Light Rail HellAs public sentiment grows against the Columbia River Crossing Project and citizens raise their voices louder and louder over being shut out of the process for the light rail carrier from Portland, Oregon into Clark County Washington, it comes as no surprise to see a very professional marketing strategy masquerading as a “grassroots” movement pop up.

In an email forwarded to me from Betsy Henning, Founder & CEO of AHA! (Alling Henning Associates Inc. 415 West Sixth Street, Suite 605 Vancouver, WA 98660), “a communications firm with expertise in writing that applies equal parts strategy and creativity to engage, educate and empower the people most important to turning a company’s business goals into business results,” came the announcement of a group calling themselves “Washington for CRC.”

I can’t help but note that the AHA! firm is located on the 6th Floor of the Vancouver City Hall Building downtown either.

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